Business to Consumers

The Business-to-consumer segment grew through the growth of home-delivery of food by companies such as FoodPanda,JAAGOdeal, HungryNaki and Foodpeon.^[10] There are other companies based on Facebook that allow people in Bangladesh to buy products from the United States, the United Kingdom and India.^[9] The majority of the transactions are carried out through cash on delivery.^[11] Chaldal.com is online grocery store that sells products in Dhaka, Bangladesh.^[12] BongoBD is a streaming site for movies, cricket videos and original content.

Digital Marketing is a recent sector that has experienced rapid growth.^[15][16] Since 2014 twenty companies have started as the nation's digital marketplace emerges. Unlike traditional marketing, digital marketing involves strategies designed to engage consumers and drive brand conversation on various digital platforms.^[17]

The digital marketing industry in the nation has not matured with consumers having low online literacy rate.^[18] The industry has doubled in size due to increase to mobile transactions, an estimated 70 billion taka are transferred through mobile phones every month.^[19] Bangladesh has the tenth-largest mobile phone user base in the world and has sixty million internet connections.^[20] Zunaid Ahmed Palak the state minister for ICT in the Best of Global Digital Marketing World Tour 2016 which was held in Dhaka, "I am happy to say that from today we will speak about digital marketing as being an essential part of Digital Bangladesh."^[21] Bangladesh has sixty-five million internet users, about forty percent of the population.^[22] A Digital Marketing Summit is organised annually since 2013 by the Bangladesh Brand Forum.^[23][24]